![]() For now, the approach seems to be working. Additionally, the team is trying to cut expenses. As we can see from the data, MONOPOLY GO! generates more money than its competitors. However, the main question remains: for how long?įor now, it is likely that Scopely pays for user acquisition at the same level as King, Moon Active, and Dream Games. The situation with MONOPOLY GO! shows that the game could work in a more stable way than other games, such as Candy Crush Saga, which shows an immediate decrease in sales when installs start to fall. For example, to maintain high sales, Candy Crush Saga has to generate about 8-9 million downloads each month, while Royal Match’s publisher tries to keep a threshold of 12-13 million downloads. It’s worth noting that this level of downloads is common for top mobile games in the casual niche. According to statistics, the game now has around 8-9 million downloads on a monthly basis, which is still a significant number. However, since October, the team has started to reduce its aggressive UA strategy. ![]() For six months in a row, MONOPOLY GO! showed more than 11 million downloads on a monthly basis (with a peak of 15 million installs in August).ĭuring these months, MONOPOLY GO! sales were on the rise, and they still are. After the global launch in April, the game’s UA team became very aggressive. To determine whether Scopely’s blockbuster is a new long-lasting king with a bright grossing future, we need to examine the game’s download dynamics. The game currently generates $5 million during peak periods. The tremendous sales made MONOPOLY GO! the world’s top-grossing game in December, surpassing evergreen leaders such as Honor of Kings and PUBG MOBILE (excluding the Chinese Android closed ecosystem).Īccording to recent data, MONOPOLY GO! is likely to continue its upward trend in January, with its revenue expected to surpass the $100 million mark once again. It’s worth noting that the previous month showed a less impressive result of $106 million, while in October, the game generated $95 million. In total, the game brought in around $130 million in December, which is a record month in MONOPOLY GO!’s short history. ![]() The average daily revenue in December alone was about $4 million. ![]() During this period, on four occasions, the game’s daily net revenue exceeded $5 million. According to AppMagic data, last December was the best month in the game’s history. ![]()
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